It’s only since the 19th century that beer was reinvented in China after an interlude of several thousand years when the Xia, Shang and Zhou dynasties prevailed. However, the Chinese have taken to the beer revolution with a zeal typical of its people, and Chinese consumption has grown dramatically. It’s predicted that this populous nation will become the world’s leading beer market by 2017, and it comes as no surprise that the best-selling beer brand in the world is Chinese. As with other Asian countries, the pairing of appropriate beverages with food is part of culture and heritage, with regional ingredients playing an important role in the beer brewing process.
Belgium is home to some of the most passionate beer aficionados in the world. The pride in locally produced Belgian beer is understandable – the result of 1,000 years of brewing tradition. Close to 200 breweries in Belgium dedicate their expertise toward creating unique flavours that are not found anywhere else, and with around 60% of the product being exported there are plenty of opportunities to discover just why Belgian beer is so highly recommended.
There are more than 3,000 breweries in the USA and although the majority of beer drunk by Americans is produced by large-scale manufacturers, the craft brewing industry is booming. Beer is the alcoholic beverage of choice for most Americans, outstripping the sale of wine and spirits, and brewers are producing a greater range of styles than ever before. Beer is big business in America, and although once derided for producing only pale lager, America is now a brewing powerhouse capable of capturing a sizeable share of the global beer market. Continue Reading…
From the beginning of British colonisation of Australia in the late 1700s, beer was already playing a significant role in the development of this fledgling nation. Within a few short years of settlement by British ex-pats, early governors and their convict charges the first hops were successfully grown and the first Australian pubs opened. The taste for beer and the varieties available have grown steadily in the ensuing years, and the favourably warm climate and outdoor lifestyle of Australia lends itself to the reputation of an Australian people who enjoy an ice-cold beer at the end of a hard-working day. In Australia, beer drinking has been an evolution rather than a revolution, with favourite brands steadfastly promoted by their loyal customers.