Nowadays, it seems that every go-to bar and local brewery has craft beer offerings. Indeed, the craft beer scene is in its prime – in Australia, it’s the only segment in the beer market that’s still continuously growing despite the decline in beer and alcohol consumption.
Draught, or draft beer, with its crisp taste and pleasant foamy head has long been considered as the freshest option for beer enthusiasts.
Generally considered to be the optimal method of showcasing the art of brewery, here are some salient facts you need to know about what makes draft beer ahead of the pack:
From the beginning of British colonisation of Australia in the late 1700s, beer was already playing a significant role in the development of this fledgling nation. Within a few short years of settlement by British ex-pats, early governors and their convict charges the first hops were successfully grown and the first Australian pubs opened. The taste for beer and the varieties available have grown steadily in the ensuing years, and the favourably warm climate and outdoor lifestyle of Australia lends itself to the reputation of an Australian people who enjoy an ice-cold beer at the end of a hard-working day. In Australia, beer drinking has been an evolution rather than a revolution, with favourite brands steadfastly promoted by their loyal customers.
There are more than 3,000 breweries in the USA and although the majority of beer drunk by Americans is produced by large-scale manufacturers, the craft brewing industry is booming. Beer is the alcoholic beverage of choice for most Americans, outstripping the sale of wine and spirits, and brewers are producing a greater range of styles than ever before. Beer is big business in America, and although once derided for producing only pale lager, America is now a brewing powerhouse capable of capturing a sizeable share of the global beer market.Continue Reading…
It’s only since the 19th century that beer was reinvented in China after an interlude of several thousand years when the Xia, Shang and Zhou dynasties prevailed. However, the Chinese have taken to the beer revolution with a zeal typical of its people, and Chinese consumption has grown dramatically. It’s predicted that this populous nation will become the world’s leading beer market by 2017, and it comes as no surprise that the best-selling beer brand in the world is Chinese. As with other Asian countries, the pairing of appropriate beverages with food is part of culture and heritage, with regional ingredients playing an important role in the beer brewing process.
The Irish are well known for their love of Guinness and other stout beers that are thick, dark and frothy. Further investigation reveals that stout is only part of the Irish beer culture, accounting for one third of beer consumption on the Emerald Isle. Lager is the overwhelming favourite among Irish beer drinkers, resulting in around 60% of all production, while ale takes 6% of the market share. Irish beer, especially Guinness, has become incorporated as part of Irish folklore alongside the shamrock (clover), leprechauns and traditional music celebrations. The number of Irish breweries has dropped significantly during the past century, although microbreweries are on the rise and some of the world’s most iconic beer brands are still in production.
In a country where sake is so well known, it might be surprising to find that beer is by far the most popular alcoholic beverage in Japan. Originally introduced by the Dutch in the 17th century, beer has become a Japanese favourite, and since the early 19th century when local brewing began, the product has evolved with characteristics that are distinctly Japanese. Within a few generations of initial brewing, beer had become readily accessible throughout Japan and a huge range of beers are now available even at local convenience stores.
It’s clearly established that beer is a great way to bond with friends, stimulate joviality and facilitate a great night out on the town. Beer also enhances romance, inspires artists and is a great accompaniment to a meal. Beer is a feel-good beverage that is universally acclaimed as a tonic and source of vitamins and minerals. Of course, too much of a good thing will have adverse affects, but enjoyed in moderation, beer has some astounding properties.